From my perspective, as someone who spends way too much time thinking about the relative value of electronics, it seems like a raw deal. It has the sort of elegant modernist design you’d expect from Apple it can smoothly tilt up to 25 degrees, while also holding everything firmly in place and it can even be nudged into portrait mode.
Here’s the thing: The Pro Display XDR stand seems nice. He was completely unprepared for the Apple faithful to question the glorious technology being bestowed upon them. The crowd, which was mostly enthusiastic until then, erupted into cautious murmurs - enough to make Ternus stammer as he continued on. One hour, forty two minutes and five seconds into the keynote stream, he revealed that the Pro Display’s stand is a separate $999 purchase. But then there was one more thing, and not the good kind. That’s pricey, but reasonable considering all of the features it offers. John Ternus, the company’s VP of hardware engineering, had just revealed that the Pro Display XDR, its new high-end 6K monitor, will cost $4,999. You can pinpoint the exact moment when Apple lost the WWDC audience on Monday.
The Pro Stand also gives you the ability to move between landscape and portrait whenever you want. With the Pro Stand, you get a display that feels weightless, moves effortlessly where you want it, and stays exactly where you leave it. The angle of the display stays true even as you adjust the height. Precision tilting and 120 mm of height adjustment help Pro Display XDR adapt to any viewing condition. The Pro Stand makes every adjustment of your display feel seamless.
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